Kymberly Martin
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Rebrand for one of Australia’s oldest charities

The Royal Institute for Deaf and Blind Children (RIDBC), along with its group of services, has re-branded as NextSense making it the largest not-for-profit provider of hearing and vision services in the country.

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The new organisation brings together RIDBC, the Sydney Cochlear Implant Centre (SCIC), Renwick Centre, Tarayle and RIDBC schools and preschools.

NextSense chief executive, Chris Rehn said the relaunch unites its full range of expertise and services under a single identity for the first time.

 “It builds on our rich history and underlines our commitment to world-leading service, research, innovation and educating the next generation of experts,” he said. “In making this change, NextSense recognises that to support people the right way, we need to constantly challenge ourselves to lift the limits on what’s possible.”

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The new brand has been designed with accessibility front of mind and works to ensure people can access its services where and how they need them.

The new brand includes bold, AAA-accessible colours that ensure high contrast, a custom typeface and accessible fonts for maximum legibility, and motion graphics.

The organisation operates from centres across Australia, connecting with families through virtual support sessions or telepractice.

Over 10,000 people are estimated to suffer from hearing or vision loss every year.

Visit: a link here to the logo animation.