VisAbility, one of Western Australia’s oldest disability service providers has unveiled new branding, identity and website.
The organisation, which began as the Ladies’ Braille Society in 1913, has been the state’s leading low vision services provider for more than a century.
VisAbility chief executive, Elizabeth Barnes said the change came about as part of a strategy of transformation that focused on the people who mattered most. “We spoke at great length with our community – our clients, their families and carers, staff and volunteers,” she said.
It takes the organisation back to its roots, with a mission to support and inspire people living with blindness or vision impairment to live the life they want, with confidence. Services are offered across a broad range of ages from early intervention, to the school years and adult therapies, right through to assistive technology, library, employment, access support and Guide Dogs.
The initiative coincides with a new three-year partnership agreement with Blind Citizen’s Australia, to ensure people who are blind or vision impaired have a voice in the development and delivery of programs and services. “Together, our combined knowledge and resources will ensure we can develop initiatives which make a profound difference to people’s lives,” Barnes said.
VisAbility youth support officer, Ryan Honschooten, who is also a member of the blindness community, said that the new direction would bring about a number of positive outcomes for the organisation.
“It’s exciting to be re-connecting with our clients and their families, and with the broader blindness community. By seeking their input, and finding out what matters most to them, we can structure what we do and how we communicate in a way that’s 100% tailored to their needs,” he said.