Coles has launched a new national fundraising campaign for Guide Dogs to help support Australians living with low vision or are blind.

Until May 21, 2024, Coles will donate five cents to Guide Dogs when customers purchase a dog food product in-store or online, excluding pet accessories and treatments, to a maximum of $300,000.

Funds raised will help support the work of Guide Dogs to continue to breed, raise and train Guide Dogs across Australia, like Isla who supports 21-year-old Karlee from Shoalhaven, New South Wales.

Karlee, who was born legally blind, said having Guide Dog Isla by her side has given her freedom and independence to thrive and navigate the world around her. “The bond I share with Isla is so special and like no other. We trust each other immensely and have a deep level of communication, which allows us to work together as a team,” she said.

In addition to purchasing a participating dog food product at Coles during the campaign, customers can also support Guide Dogs by ‘feeding’ a Donation Dog with loose change at a Coles supermarket or selected Liquorland and First Choice Liquor Market stores year-round.

Coles Group head of Culture & Inclusion Katie Wyatt said Coles is always looking at ways to make the shopping experience, both instore and online, more accessible and inclusive for customers.

“Together with our customers, Coles has already raised more than $14 million over 40 years through initiatives such as the Donation Dogs at the front of our supermarkets and Liquor stores. We hope this new and exciting campaign will raise further funds and awareness for Guide Dogs,” she said.

Caption: Karlee with Isla